Unlocking OB/GYN Service Line Expansion: Strategies for Practice Growth

What the Halt of Telehealth Flexibilities Means for Physicians & Patients

Update The Unraveling of Telehealth Flexibilities: A Federal UpdateAs of October 1, 2025, telehealth services that were afforded flexibility during the COVID-19 pandemic have seen a significant regression, causing concern for physicians and patients alike. These flexibilities allowed for greater access to remote care, especially crucial for Medicare beneficiaries and those in vulnerable communities. Now, with the expiration of these allowances and the onset of a government shutdown, a dire situation is unfolding in healthcare delivery.Prior to the pandemic, Medicare reimbursement for telehealth services was fraught with geographic and originating site limitations, which severely restricted access. Post-pandemic, a sweeping expansion enabled millions to utilize telehealth effectively. Unfortunately, this progress has been thwarted due to political failures in Washington, DC, as funding for vital programs lapsed without a budget, leaving many Americans without much-needed support.Understanding the Immediate ImpactsThe abrupt loss of these telehealth flexibilities means that patients now face significant barriers to care. Many seniors who previously accessed remote consultations via their healthcare providers have found their options curtailed. For those living in rural areas, telehealth is now limited to specific sites like hospitals or clinics, undermining the very purpose of telehealth — to provide convenient access to care.According to Kyle Zebley, senior vice president of public policy at the American Telemedicine Association (ATA), “Patients are worse off today. They have less access than they did two days ago.” The rollback of these services can have serious ramifications, particularly for individuals seeking treatment for chronic conditions, mental health support, and other critical healthcare services that benefit from remote monitoring.Healthcare Providers' Fork in the RoadHealth systems and individual practitioners now face pivotal decisions regarding the continuation of telehealth services amidst the uncertainty of reimbursement. Some providers may continue to offer telehealth care with the hope of securing retroactive reimbursement; others may opt to halt services entirely to avoid absorbing costs without guaranteed payment.This decision-making landscape places additional stress on medical practices, especially for those striving to maintain their service offerings amid a shifting reimbursement environment. Concierge medical practices, in particular, need to assess how these telehealth changes will impact their business model and patient satisfaction.Advocacy and Communication: Key Actions for PracticesThe necessity of advocacy cannot be overstated. Engaging with lawmakers and conveying the urgency of restoring telehealth flexibilities is critical. The ATA has established an online advocacy tool that physicians and patients can use to express their concerns to elected officials. Only through a collective voice can the industry hope to re-establish telehealth services as they were during and after the pandemic.Additionally, proactive communication with patients is essential. Practices should notify patients of the changes, alerting them to any upcoming appointments that may be impacted and offering alternatives where possible. For practices opting to provide telehealth services without Medicare coverage, informing patients upfront about potential costs is crucial to foster trust and transparency.Looking Ahead: Future Predictions and TrendsIn the face of these legislative shifts, the telehealth landscape remains perilous. If Congress does not act promptly, invaluable gains made in telehealth access could be lost indefinitely. Many are calling for a reassessment of telehealth regulations, advocating for permanent flexibilities that reflect current technological advancements and healthcare needs.Patients, especially those within Medicare, are left feeling vulnerable and anxious regarding their health access. The current scenario offers an opportunity for healthcare professionals in concierge practices to reevaluate their business strategies, considering how to integrate telehealth effectively into their practice amid regulatory uncertainty. By embracing a flexible approach and staying informed about legislative changes, practices can position themselves as leaders in patient care delivery.A Call to Action: Shaping the Future of HealthcareUltimately, as the telehealth landscape faces resistance, it is the responsibility of healthcare providers to advocate for their patients and the viability of their practices. This involves not only pushing for legislative support but also adapting business models that can sustain the challenges ahead. Concierge practice owners should take this period of instability as a catalyst for growth, ensuring that they are at the forefront of patient-focused care solutions. By actively engaging in the advocacy process, they can contribute to reshaping the healthcare landscape for the better.